QuickBooks, Roadshow
How we delivered a 24 month multi-dimentional Cloud Accounting roadshow for QuickBooks
Client: QuickBooks UK
Brief: UK Roadshow for Intuit QuickBooks Cloud Accounting software
Location: Various UK, London, Manchester, Birmingham, Bristol, Glasgow
​Style: Pop up roadshow, demo stations, accounting events and multi-city conference
THE CLIENT
Our client Intuit QuickBooks (UK) dominates the cloud accounting software space and during a strategic push into the UK they employed Planet Pursuits to event manage and deliver this multi-dimentional programme across the UK.
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THE BRIEF
This particular brief was to create engage with existing customers and prospects with an interactive Cloud Accounting Roadshow event. The event was broken down into a number of engagement events including:
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A calendar of pop up roadshow, where smaller accountancy prospects could improve their Cloud Accountancy awareness
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A series of tradeshow events to extend QuickBooks marketing reach
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A twelve date conference roadshow aimed at accountancy firms
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OUR RESPONSIBILITY
Our responsibility was to strategically event management and coordinate this entire event including, design, build and delivery into multiple UK venues over a 24 month period.
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