QuickBooks, Roadshow
How we delivered a 24 month multi-dimentional Cloud Accounting roadshow for QuickBooks
Client: QuickBooks UK
Brief: UK Roadshow for Intuit QuickBooks Cloud Accounting software
Location: Various UK, London, Manchester, Birmingham, Bristol, Glasgow
Style: Pop up roadshow, demo stations, accounting events and multi-city conference
THE CLIENT
Our client Intuit QuickBooks (UK) dominates the cloud accounting software space and during a strategic push into the UK they employed Planet Pursuits to event manage and deliver this multi-dimentional programme across the UK.
THE BRIEF
This particular brief was to create engage with existing customers and prospects with an interactive Cloud Accounting Roadshow event. The event was broken down into a number of engagement events including:
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A calendar of pop up roadshow, where smaller accountancy prospects could improve their Cloud Accountancy awareness
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A series of tradeshow events to extend QuickBooks marketing reach
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A twelve date conference roadshow aimed at accountancy firms
OUR RESPONSIBILITY
Our responsibility was to strategically event management and coordinate this entire event including, design, build and delivery into multiple UK venues over a 24 month period.
